Tuesday, June 30, 2009

Starbucks new store(s)

As widely reported, Starbucks is opening a handful of new stores. One of these is the renovation of the older University Village location, which is one of the original handful of stores built, re-opening today.

When GoodTimes and I arrived on the scene, there were a few partners inside snapping press photos and a handful of late night workers that kept walking past this sign through the unlocked door only to discover no-one behind the bar taking drink orders...

View across the road...

View from the through-glass table...
This table starts outside underneath the awning and has the appearance that it marches right through the window into the store.

Aside from the aesthetics which I'll leave to the architects and interior designers, the store sports some swank looking merch units, pastry cases, 3 of the copper clad mastrena espresso machines, and a Clover station that floats out by itself with a nice complement of coffees.

While this store will doubtless continue to do good business for itself (it's primary traffic is the 24 hr UW study crowd, followed closely by thirsty upscale shoppers), it remains to be seen if this new design can wow fickle shareholders and get coffee drinkers nationwide to loosen the vise grip on their wallets.

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